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Targeting & Personalization Article

When It Comes to Personalization, QSRs Are Asking the Wrong Questions

by Ori Bauer
CRO & Growth Marketing, Targeting & Personalization Article

A quick guide to personalization across the customer lifecycle for financial services

by Nathan Richter
Targeting & Personalization Article

Personalization: the key to optimizing the metaverse shopping experience

by Harry Hanson-Smith
Targeting & Personalization Article

5 ways personalization boosts customer acquisition for banking brands

by Mukund Ramachandran
Targeting & Personalization Article

How dynamic personalization transforms retail and supply chain management

by Ori Bauer
A/B Testing & Optimization Article

Personalization and A/B testing with single page application frameworks

by Jonatan Ramirez
A/B Testing & Optimization Article

The evolution of artificial intelligence in marketing and personalization

by Gidi Vigo
Targeting & Personalization Article

Why digital success is now predicated on collaboration between marketing and product

by Liad Agmon
Elkjop case study
CRO and Growth Marketing Lesson

Building customer-centric digital experiences: An Elkjop case study

by Shana Pilewski
Targeting & Personalization Article

Personalization in financial services – the power and prerequisites

by Nathan Richter
search discovery
Targeting & Personalization Article

Search Discovery on how experience optimization can kickstart digital transformation

by Gabrielle Blinderman
Targeting & Personalization Article

Takeaways from XP Roundtable: Amazon in Times of Crisis

by Gabrielle Blinderman
Deep learning recommender systems
Product Recommendations Lesson

The rise of deep learning-based recommendations

by Vladi Rozhavsky
Personalization & Targeting Lesson

Strategizing for omnichannel personalization at scale

by Shana Pilewski
Targeting & Personalization Article

How Lamps Plus is helping customers redesign their homes during quarantine and recovery

by Dalin Brinkman
Targeting & Personalization Article

Navigating COVID-19 – best practices marketers should adopt during times of crisis

by Ben Malki
A/B Testing & Optimization Article

eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online

by Hannah Leary
opportunity cost
Personalization & Targeting Lesson

The opportunity cost associated with personalization

by Leah Retta
Targeting & Personalization Article

How financial brands can set realistic personalization expectations and still see big results

by Shana Pilewski
Targeting & Personalization Article

LiveArea’s Douglas Hollinger on educating clients in a new personalization-driven world

by Shana Pilewski
mobile experiment design
CRO and Growth Marketing Lesson

Turning your customers’ mobile pain points into purposeful experiment design

by Laura Stude
Gated Content vs. Ungated Content
A/B Testing & Optimization Article

It’s personal — why it’s time to deflate the great gated content debate

by Yaniv Navot
Diff Agency
CRO & Growth Marketing Article

Partner Spotlight: Diff Agency

by Shana Pilewski
Targeting & Personalization Article

A New York Sports Fan’s Desperate Plea for Personalization

by Shana Pilewski
best eCommerce books
Targeting & Personalization Article

9 Must-Read Books For Every eCommerce Professional

by Dynamic Yield Marketing
omnichannel retail
eCommerce Experience Optimization Lesson

The promise and pitfalls of omnichannel retailing

by Shana Pilewski
CRO & Growth Marketing Article

Why Most Businesses Aren’t Happy with Their CRO Results

by Tony Simonovsky
Targeting & Personalization Article

Partner Spotlight: It’s Good to Be LeROI

by Dynamic Yield Marketing
Targeting & Personalization Article

Next-Level Personalization Using The Holistic Approach

by Ismaël Sow
Partner Spotlight with BVAccel
Targeting & Personalization Article

Partner Spotlight: The Golden Age of Personalization with BVAccel

by Dynamic Yield Marketing
Targeting & Personalization Article

Partner Spotlight: Beyond Personalization Tech with WiderFunnel

by Shana Pilewski
Personalization Now
Targeting & Personalization Article

Personalization: Tomorrow is Now

by Shana Pilewski
Bayesian a/b testing calculator
A/B Testing & Optimization Article

Introducing our Bayesian A/B Testing Calculators

by Yaniv Navot
Targeting & Personalization Article

The Ember Lab (formerly TrendSeeder) on building a retail brand

by Dynamic Yield Marketing
Targeting & Personalization Article

Why Personalization is The Key to Capitalizing on What Won’t Change

by Leah Retta
Targeting & Personalization Article

Incrementality Isn’t Enough: Keeping Pace With Evolving Digital Expectations

by Shana Pilewski
CRO & Growth Marketing Article

We Drank Our Own Brew & Here’s What Happened: A B2B Optimization Story

by Yaniv Navot
A/B Testing & Optimization Article

Digital customer experience optimization: A holistic approach

by Yaniv Navot
Targeting & Personalization Article

23 Illuminating eCommerce Shopping Behavior Trends and Predictions

by Doron Taub
personalization team
Personalization & Targeting Lesson

The Roles & Structure of an Agile Personalization & Optimization Team

by Ben Malki
10 Powerful Customer Experience Stats and Insights that You Can’t Ignore
Targeting & Personalization Article

10 Powerful Customer Experience Stats and Insights that You Can’t Ignore

by Yaniv Navot
Noah Fleming Interview
Targeting & Personalization Article

Evergreen Book Interview with Noah Fleming

by Ohad Flinker
Marketing Personalization Book Covers
Targeting & Personalization Article

5 Marketing Personalization Books Every Marketer Must Read

by Ohad Flinker
Targeting & Personalization Article

7 Black Friday Mistakes to Avoid on Your Ecommerce Site

by Ohad Flinker
Infographic: 10 Hacks to Deal with Trust, Benefits and Risk Issues and Increase E-commerce Conversions
CRO & Growth Marketing Article

10 Hacks to Deal with Trust, Benefits and Risk Issues

by Dynamic Yield Marketing
landing page optimization
CRO and Growth Marketing Lesson

The core principles of landing page optimization

by Yaniv Navot
Quotes
A/B Testing & Optimization Article

15 Great Quotes That Will Inspire You to Start Optimizing

by Leah Retta

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