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Personalization & Targeting Lesson

Strategizing for omnichannel personalization at scale

by Shana Pilewski
apmex product recommendations
Product Recommendations Lesson

The gold standard for recommendations: An APMEX case study

by Leah Retta
replenishable products
Recommendations Article

Product recommendation best practices for brands selling replenishable products

by Ben Aflalo
CRO & Growth Marketing Article

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

by Shana Pilewski
recommended reading
Targeting & Personalization Article

Recommended COVID-19 reading – a curated list of the week’s top marketing articles

by Leah Retta
tips from home
Targeting & Personalization Article

Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19

by Leah Retta
Targeting & Personalization Article

How marketers can manage irregular inventory levels during COVID-19

by Meira Farber and Leah Retta
recommendation strategy
Product Recommendations Lesson

The essentials for choosing the right product recommendation strategy

by Leah Retta
product recommender system
Product Recommendations Lesson

An introduction to product recommender systems

by Leah Retta
merchandising rules
Product Recommendations Lesson

Applying merchandising rules to product recommendations

by Leah Retta
collaborative filtering
Product Recommendations Lesson

The power of collaborative filtering

by Leah Retta
targeting
Personalization & Targeting Lesson

Identifying your most valuable customer segments

by Yaniv Navot
A/B Testing & Optimization Article

eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online

by Hannah Leary
Targeting & Personalization Article

5 personalization strategies finance marketers can take to the bank

by Udi Zisquit
Targeting & Personalization Article

Be my valentine – an eCommerce marketers handbook to the most romantic day of the year

by Ben Malki
Targeting & Personalization Article

How financial brands can set realistic personalization expectations and still see big results

by Shana Pilewski
intro to personalization
Personalization & Targeting Lesson

Introduction to website personalization

by Shana Pilewski
Gated Content vs. Ungated Content
A/B Testing & Optimization Article

It’s personal — why it’s time to deflate the great gated content debate

by Yaniv Navot
Recommendations Article

The Most Overlooked Aspects of eCommerce Product Recommendations

by Shana Pilewski
Real-time personalization webinar
Targeting & Personalization Article

10 Ways To Merchandise Trending Products

by Linda Bustos
Targeting & Personalization Article

A New York Sports Fan’s Desperate Plea for Personalization

by Shana Pilewski
segmentation
Personalization & Targeting Lesson

Segmentation and targeting for anonymous visitors

by Yaniv Navot
CRO & Growth Marketing Article

From in Line at TJ Maxx to Online: A Lesson in Checkout Optimization

by Shana Pilewski
omnichannel retail
eCommerce Experience Optimization Lesson

The promise and pitfalls of omnichannel retailing

by Shana Pilewski
CRO & Growth Marketing Article

Beat the Holiday Hangover! Convert More Holiday Shoppers with Personalization

by Udi Zisquit
growth hacking
eCommerce Experience Optimization Lesson

Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce

by Melanie Kyrklund
ecommerce experience optimization
eCommerce Experience Optimization Lesson

A primer on eCommerce one-to-one marketing

by Shana Pilewski
A/B Testing & Optimization Lesson

Building an experimentation growth plan: A Kopari Beauty case study

by Shana Pilewski
Amazon Prime Day
Targeting & Personalization Article

Amazon Prime Day: Strategies to Personalize like a Goliath

by Shana Pilewski
CRO & Growth Marketing Article

How to Create High-Converting Mobile Product Pages

by Alexander Sugakov
CRO & Growth Marketing Article

How to Improve Your Post-Purchase eCommerce Strategy

by Pierre Melion
fjallraven
Personalization & Targeting Lesson

Full-scale personalization: A Fjällräven case study

by Gabby de Araujo
Santa’s Helpers: Five Strategies for Increasing eCommerce Sales During the Holiday Shopping Season
Targeting & Personalization Article

Santa’s Helpers: 5 eCommerce Strategies for Increasing Sales During the Holidays

by Dvora Meyers
affinity-based recommendations
Product Recommendations Lesson

Impactful techniques to help you master product recommendations

by Ben Aflalo
CRO & Growth Marketing Article

The Art and Science of Killer Abandoned Cart Emails

by Yaniv Navot
cro exit popups
CRO and Growth Marketing Lesson

Effective CRO tactics for personalized exit popups

by Yaniv Navot
affinity-based recommendations
Product Recommendations Lesson

An Introduction to Affinity-Based Recommendations

by Ben Aflalo
8 Quick Wins to Increase eCommerce Holiday Sales
Targeting & Personalization Article

8 Quick Wins to Increase eCommerce Holiday Sales

by Meir Fox
shopping cart abandonment
eCommerce Experience Optimization Lesson

Shopping cart abandonment recovery strategy, with real-world examples

by Yaniv Navot
CRO & Growth Marketing Article

Publishers: Learn How to Cultivate and Grow Your Side Door Traffic

by Jacob Silber
6 Powerful Infographics for Publishers
Targeting & Personalization Article

6 Powerful Digital Marketing Infographics Publishers Must See

by Doron Taub
Targeting & Personalization Article

5 Cyber Week Product Pages You Need to Study

by Ohad Flinker
Personalized Landing Pages: A Recipe for Success
Targeting & Personalization Article

Personalized Landing Pages: A Recipe for Success

by Yaniv Navot
CRO plan
CRO and Growth Marketing Lesson

Developing a 4-step conversion optimization strategy

by Yaniv Navot
Landing Page Optimization Checklist
A/B Testing & Optimization Article

A King’s Landing: Claim Your Landing Page Optimization Throne

by Yaniv Navot

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