Marketing Strategies

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High-impact eCommerce navigation optimization ideas to to improve product discovery

Strategizing for omnichannel personalization at scale

apmex product recommendations

The gold standard for recommendations: An APMEX case study

replenishable products

Product recommendation best practices for brands selling replenishable products

How retailers can maximize the influx of organic search traffic to PDPs during COVID-19

recommended reading

Recommended COVID-19 reading – a curated list of the week’s top marketing articles

tips from home

Tips from Home: Marketing strategies from the Dynamic Yield team during COVID-19

How marketers can manage irregular inventory levels during COVID-19

recommendation strategy

The essentials for choosing the right product recommendation strategy

product recommender system

An introduction to product recommender systems

merchandising rules

Applying merchandising rules to product recommendations

collaborative filtering

The power of collaborative filtering

targeting

Identifying your most valuable customer segments

eCommerce Visual Merchandising: 7 In-Store Tactics to Use Online

5 personalization strategies finance marketers can take to the bank

Be my valentine – an eCommerce marketers handbook to the most romantic day of the year

How financial brands can set realistic personalization expectations and still see big results

intro to personalization

Introduction to website personalization

Gated Content vs. Ungated Content

It’s personal — why it’s time to deflate the great gated content debate

The Most Overlooked Aspects of eCommerce Product Recommendations

Real-time personalization webinar

10 Ways To Merchandise Trending Products

A New York Sports Fan’s Desperate Plea for Personalization

segmentation

Segmentation and targeting for anonymous visitors

From in Line at TJ Maxx to Online: A Lesson in Checkout Optimization

omnichannel retail

The promise and pitfalls of omnichannel retailing

Beat the Holiday Hangover! Convert More Holiday Shoppers with Personalization

growth hacking

Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce

ecommerce experience optimization

A primer on eCommerce one-to-one marketing

Building an experimentation growth plan: A Kopari Beauty case study

Amazon Prime Day

Amazon Prime Day: Strategies to Personalize like a Goliath

How to Create High-Converting Mobile Product Pages

How to Improve Your Post-Purchase eCommerce Strategy

fjallraven

Full-scale personalization: A Fjällräven case study

Santa’s Helpers: Five Strategies for Increasing eCommerce Sales During the Holiday Shopping Season

Santa’s Helpers: 5 eCommerce Strategies for Increasing Sales During the Holidays

affinity-based recommendations

Impactful techniques to help you master product recommendations

The Art and Science of Killer Abandoned Cart Emails

cro exit popups

Effective CRO tactics for personalized exit popups

affinity-based recommendations

An Introduction to Affinity-Based Recommendations

8 Quick Wins to Increase eCommerce Holiday Sales

8 Quick Wins to Increase eCommerce Holiday Sales

shopping cart abandonment

Shopping cart abandonment recovery strategy, with real-world examples

Publishers: Learn How to Cultivate and Grow Your Side Door Traffic

6 Powerful Infographics for Publishers

6 Powerful Digital Marketing Infographics Publishers Must See

5 Cyber Week Product Pages You Need to Study

Personalized Landing Pages: A Recipe for Success

Personalized Landing Pages: A Recipe for Success

CRO plan

Developing a 4-step conversion optimization strategy

Landing Page Optimization Checklist

A King’s Landing: Claim Your Landing Page Optimization Throne

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