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Personalization Infrastructure

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A/B Testing & Optimization Article

Personalization and A/B testing with single page application frameworks

by Jonatan Ramirez
A/B Testing & Optimization Article

The evolution of artificial intelligence in marketing and personalization

by Gidi Vigo
Data & Analytics Article

Online Privacy: The Realpolitik of Browser Wars and the Future

by Elad Rosenheim
A/B Testing & Optimization Article

The rise of headless commerce – a comprehensive technical guide

by James Hampson
user conversion personalization platform
Targeting & Personalization Article

Choosing the right experimentation and personalization platform; do or die

by David Mannheim
Advanced Experimentation Lesson

Server-side testing and personalization explained

by John Peeler
client-side vs server-side
A/B Testing & Optimization Lesson

Client-side vs server-side A/B testing and personalization

by John Peeler
Targeting & Personalization Article

RFP Template for Personalization and Experience Optimization

by Yaniv Navot
client-side A/B testing
Advanced Experimentation Lesson

Client-side testing and personalization explained

by John Peeler
personalization framework
Personalization & Targeting Lesson

Building a personalization framework designed to scale

by Shana Pilewski
Data & Analytics Article

Turning messy data into a gold mine using Spark, Flink, and ScyllaDB

by Oran Hirsch
Data & Analytics Article

Smoke, mirrors, and other obstacles along the way to ethical AI

by Elad Rosenheim
opportunity cost
Personalization & Targeting Lesson

The opportunity cost associated with personalization

by Leah Retta
intro to personalization
Personalization & Targeting Lesson

Introduction to website personalization

by Shana Pilewski
growth hacking
eCommerce Experience Optimization Lesson

Ex-Head of Site Optimization at Staples on Growth hacking in eCommerce

by Melanie Kyrklund
Targeting & Personalization Article

Next-Level Personalization Using The Holistic Approach

by Ismaël Sow
Targeting & Personalization Article

A Proven Process for Onboarding Marketing Technology

by David Fine
The Importance of Open Architecture in Digital Marketing Software
Targeting & Personalization Article

The Importance of an Open Architecture Digital Marketing Software

by Shana Pilewski
The Intersection of Insights and Personalization
Targeting & Personalization Article

The Intersection of Insights, Personalization, and Eggs

by Shana Pilewski
9 Must-Haves for Choosing an eCommerce Personalization Solution
Targeting & Personalization Article

eCommerce personalization trends, stats and best practices

by Yaniv Navot
A/B Testing & Optimization Article

How Brands Should Build their Digital Marketing Optimization Stacks

by Yaniv Navot
Apache HBase for the Win, Part II: 4 In-Depth Tips for Pulling Less Hair Out
Data & Analytics Article

HBase for the Win, Part II: 4 In-Depth Tips for Pulling Less Hair Out

by Elad Rosenheim
personalization team
Personalization & Targeting Lesson

The Roles & Structure of an Agile Personalization & Optimization Team

by Ben Malki
Google Analytics Fundamental Filters
Data & Analytics Article

Don’t Trust Your Google Analytics Data Just yet (part 2): Get Rid of Noise With These Fundamental 9 Filters

by Yaniv Navot
Google Analytics - Part 1
A/B Testing & Optimization Article

Don’t Trust Your Google Analytics Data Just yet, Perform a Tag Audit

by Yaniv Navot
Data & Analytics Article

Apache HBase for the Win, Part 1: All the Ways in Which it’s Bad – and Why it’s Still Great

by Elad Rosenheim
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