Talks

Live and on-demand marketing talks with real practitioners and thought leaders on experience optimization, personalization, and conversion optimization

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On-Demand Talks

Mini-Talk

Why A/B Testing and Personalization Are at Their Best Together

A Mini-Talk on the difference between A/B Testing and Personalization, and why using them together yields the best results

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Mini-Talk

4 Signs You Need to Move Beyond Your ESP’s Email Personalization Functionality

A Mini-Talk on the 4 signals that tell brands it’s time to incorporate deeper personalization capabilities into their email strategy.

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Mini-Talk

Personalization in QSR: The Possibilities You Didn’t Know Existed

A Mini-Talk on the personalization possibilities and capabilities for QSRs across the three main channels: online, in-store, and direct messaging

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Mini-Talk

The Power of a Primary Audience Strategy for Financial Services

A mini-talk about how FIs can use a primary audience strategy to overcome strict regulations, organizational silos, and long processes that stifle personalization

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Enhancing the FI Customer Journey with Data-Driven Personalization

A Dynamic Yield Talk discussing how leading financial services institutions approach personalization with a data-driven strategy.

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Mini-Talk

The Power of Recommendations for Financial Services

A mini Talk on how FIs can unlock retail-like success with recommendations by adopting an approach specific to their industry.

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Mini-Talk

The Possibilities and Potential of Personalization for Grocery & CPG

Join Dynamic Yield for this mini Talk on six possibilities for Grocery and CPG companies to use personalization throughout the customer journey.

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Mini-Talk

The State of Personalization Maturity in Financial Services 2023

A mini Talk on Dynamic Yield’s State of Personalization Maturity in Financial Services 2023 research report.

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Mini-Talk

When It Comes to Personalization, QSRs Are Asking the Wrong Questions

A mini Talk on the 3 questions QSRs should be asking to reap the full benefits of personalization.

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Mini-Talk

Financial Institutions Are Missing Out On Personalization

A mini Talk on the three biggest challenges separating financial institutions from improved customer experiences, acquisition, and loyalty.

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Mini-Talk

Personalizing the Drive-Thru Experience for 100% of Guests

Join Dynamic Yield for a mini Talk on how QSRs can use contextual data to optimize every drive-thru interaction and increase average check size.

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The new era of audiencing with Decathlon

Learn how Decathlon UK leverages behavior-based targeting to put customer motivations at the forefront.

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From 0 to 100 with personalization – a story of hypergrowth with On running

Learn how On running leverages personalization to foster business growth aiming rapid catalog expansion across 50+ locations.

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How Ocado leverages personalization to boost customer engagement and loyalty

Talking Personalization Strategy with Ocado: How to Streamline the Shopping Experience and Turn Customers into Brand Advocates

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Digitizing Luxury Experiences in a Headless World

A keynote from Harry Rosen’s Director of Digital Product & Experience on how the Canadian luxury brand went headless and achieved a 100% improvement in site conversion.

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The missed opportunity in email personalization

Join Dynamic Yield and Forrester for a talk on the right way to capture attention and drive long-term growth with your email personalization strategy.

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3 Major Flaws In Your Email Personalization Strategy and How to Fix Them

Learn about the 3 major flaws in your email personalization strategy, what you can do to create a more unified experience for your customers, and more.

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(DE) OMR Masterclass: Hyperpersonalisierung deluxe – trotz Datensparsamkeit?

Hyperpersonalisierung deluxe – trotz Datensparsamkeit? Wie das geht zeigen KPS und Dynamic Yield an Best Practice Kundenbeispielen!

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XP Roundtable: Make it rein this holiday season and beyond

Learn about the suite of personalization and optimization strategies that retailers can deploy to turn bargain hunters into repeat shoppers.

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The Future is Now: A Vision of Multiplatform Personalisation with Avon

A conversation on how Avon’s team went from realisation to personalisation and what challenges it faces as a multi-platform business.

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How to deliver personalised experiences that resonate with Leder & Schuh

A conversation on Leder & Schuh earned its top spot by turning key pain points in the customer journey into personalized experiences that delight shoppers.

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From early adopters to future thinkers – scaling Personalization with JUNIQE

A conversation on JUNIQE’s journey as an early personalization adopter and the checkout experience pain points Dynamic Yield helped the team overcome.

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Where Content and Personalization Meet in the World of DXPs

Learn about the technology that makes up a modern digital experience platform and how content and personalization work together to reach your customers.

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How Dynamic Yield can help grow your fashion and apparel brand

Learn how top fashion and apparel brands are already using Experience Optimization platform, Dynamic Yield, to stand out from competitors and drive conversions.

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(DE) Exercising Personalization for Real Results with Decathlon

A conversation on how Decathlon has been leveraging the Dynamic Yield platform to help the team not only create value for customers, but also the business.

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LEAP into Retail: Top tech insights to sleigh this holiday season

A conversation on how retailers can engage customers and provide personalized, 1:1 experiences during the busy holiday shopping season.

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Connecting content and commerce: How Catch Co facilitates the buyer journey through product education

A conversation on how eCommerce brands can incorporate content into personalization to encourage confident decision-making.

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Personalization across the customer journey: Breaking down data silos

A conversation on how to use existing data to surface personalized content for the right audience.

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Closing the gaps in mobile customer experience

An in-depth look at how personalizing mobile web experiences can boost revenue.

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Primary audiences: a scalable macro segmentation framework for personalization

Learn how Build.com implemented a new segmentation framework to optimize its onsite personalization efforts.

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XP Roundtable: How to drive big learnings and big wins with optimization analytics

Learn how to use data to report on progress, results, and learnings to achieve big wins.

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XP Roundtable: How customer intent is replacing the purchase funnel

Learn about the impact of the modern shopping experience on the traditional sales funnel and the challenges brands face when scaling across channels.

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Keynote: North America Fashion and Apparel eCommerce Summit

Learn how top retailers including The North Face, LulaRoe, and Reformation were able to quickly adopt new technologies to digitally transform their businesses and meet rising consumer demand.

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Scaling customer-centricity with personalization

Learn how Deichmann was able to scale their personalization program and craft engaging digital experiences by adopting a more customer-centric approach.

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How to harness AI and Personalization to supercharge user experiences

Learn how to identify your different segments and use AI and personalization to deliver the best possible player experience.

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Making the move to server-side testing and personalization

Watch this pre-recorded webinar to learn about the shift to implementing server-side A/B testing and personalization.

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XP Roundtable: The Promises and Pitfalls of 1:1 Personalization

Learn about the different interpretations of personalization and where A/B testing and conversion rate optimization fit into experience optimization.

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Webinar: Taking digital personalization to the physical world

Learn how to tailor omnichannel customer experiences and watch a live AI assistant demo in action.

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Cookie Consent: Balancing Personalization with Privacy

A discussion on the importance of complying with the latest privacy and cookie regulations as well as how to ensure a safe and positive CX.

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e-Spirit’s Horizon DX: Personalization in Action with Dynamic Yield and ASICS

Conversation on why personalization is so important when building positive customer experiences.

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XP Roundtable: How to Effectively Incorporate Personalization Into Your CX Optimization Strategy

A conversation on the necessary steps to building a truly cohesive customer experience across channels.

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Winning Black Friday: How home24 Uses Dynamic Yield to Create Scalable and Personalized Campaigns

Discussion on how home goods retailer, home24, is gearing up for Black Friday.

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Ensuring a Positive Customer Experience with Great Agility and Speed

How On, the shoe retailer, was able to meet high demand and adapt to their customers’ needs during times of unprecedented change.

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Lock Down Your Customer Experience with Elkjop

How leading European retailer, Elkjop, utilizes Dynamic Yield and Fact-Finder to optimize their CX and what strategies you can use to see the same positive results.

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XP Roundtable: The Different Stages of Maturity in Testing and Personalization

Find out how to scale operations accordingly based on your company’s needs, expectations, and resources.

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XP Roundtable: Amazon and eCommerce amid COVID-19

How the eCommerce giant has scaled and maintained profitability during the global pandemic.

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Look Forward: How to Scale your eCommerce Business

Optimizing sites to drive conversions and meet revenue targets.

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XP Roundtable US: Amazon in Times of Crisis

The new opportunities created for retailers by the eComm giant during COVID-19.

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The How and Why Behind B2B Personalization

Understanding consumer behavior to craft engaging consumer experiences.

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COVID-19 Customer Experience Roundtable

A conversation with Dosenbach, User Conversion, and Stellar Labs.

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How to adopt personalization across your business

Overcoming the main barriers to success.

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COVID-19 and the customer experience

How retailers are meeting consumer needs during a global pandemic.

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The Personas That Drive Your Business

Using Data to Optimize for People.

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Building a Strong Email Strategy

Tips from the personalization guru at Lands’ End.

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Analyze That

Setting up your campaigns for optimal output.

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Why your content cadence needs to evolve

Establishing an optimal cadence in line with your personalization strategy.

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How to drive customer loyalty via personalization

Reaching shoppers in their most influenceable moments.

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When it’s time to entrust your program to the experts

Involving an agency in your personalization efforts.

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Personalization = Data in Action

Achieving customer-centricity through digital intelligence.

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The Fashion Leaders Playbook

Personalization use cases to empower every shopper.

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The Power of Now

Using real-time data to maximize revenue.

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Segment, Personalize, Optimize

Unlock your brand’s growth potential with a winning process.

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Mobile Web

The $169B Opportunity.

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Proving the Value of Personalization

Calculating ROI of marketing’s holy grail.

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Gain exclusive access to expert commentary, insights, and more