Talks

Live and on-demand marketing talks with real practitioners and thought leaders on experience optimization, personalization, and conversion optimization

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Personalization across the customer journey: Breaking down data silos

A conversation on how to use existing data to surface personalized content for the right audience.

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Closing the gaps in mobile customer experience

An in-depth look at how personalizing mobile web experiences can boost revenue.

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Root Audiences: A scalable macro segmentation framework for personalization

Learn how Build.com implemented a new segmentation framework to optimize its onsite personalization efforts.

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XP Roundtable: How to drive big learnings and big wins with optimization analytics

Learn how to use data to report on progress, results, and learnings to achieve big wins.

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XP Roundtable: How customer intent is replacing the purchase funnel

Learn about the impact of the modern shopping experience on the traditional sales funnel and the challenges brands face when scaling across channels.

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Keynote: North America Fashion and Apparel eCommerce Summit

Learn how top retailers including The North Face, LulaRoe, and Reformation were able to quickly adopt new technologies to digitally transform their businesses and meet rising consumer demand.

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Scaling customer-centricity with personalization

Learn how Deichmann was able to scale their personalization program and craft engaging digital experiences by adopting a more customer-centric approach.

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How to harness AI and Personalization to supercharge user experiences

Learn how to identify your different segments and use AI and personalization to deliver the best possible player experience

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Making the move to server-side testing and personalization

Watch this pre-recorded webinar to learn about the shift to implementing server-side A/B testing and personalization.

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XP Roundtable: The Promises and Pitfalls of 1:1 Personalization

Learn about the different interpretations of personalization and where A/B testing and conversion rate optimization fit into experience optimization.

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Webinar: Taking digital personalization to the physical world

Learn how to tailor omnichannel customer experiences and watch a live AI assistant demo in action.

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Cookie Consent: Balancing Personalization with Privacy

A discussion on the importance of complying with the latest privacy and cookie regulations as well as how to ensure a safe and positive CX.

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e-Spirit’s Horizon DX: Personalization in Action with Dynamic Yield and ASICS

Conversation on why personalization is so important when building positive customer experiences.

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XP Roundtable: How to Effectively Incorporate Personalization Into Your CX Optimization Strategy

A conversation on the necessary steps to building a truly cohesive customer experience across channels.

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Winning Black Friday: How home24 Uses Dynamic Yield to Create Scalable and Personalized Campaigns

Discussion on how home goods retailer, home24, is gearing up for Black Friday.

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Ensuring a Positive Customer Experience with Great Agility and Speed

How On, the shoe retailer, was able to meet high demand and adapt to their customers’ needs during times of unprecedented change.

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Lock Down Your Customer Experience with Elkjop

How leading European retailer, Elkjop, utilizes Dynamic Yield and Fact-Finder to optimize their CX and what strategies you can use to see the same positive results.

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XP Roundtable: The Different Stages of Maturity in Testing and Personalization

Find out how to scale operations accordingly based on your company’s needs, expectations, and resources

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XP Roundtable EMEA: Amazon and eCommerce amid COVID-19

How the eCommerce giant has scaled and maintained profitability during the global pandemic

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XP Roundtable US: Amazon in Times of Crisis

The new opportunities created for retailers by the eComm giant during COVID-19

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On-Demand

Look Forward: How to Scale your eCommerce Business

Optimizing sites to drive conversions and meet revenue targets

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The How and Why Behind B2B Personalization

Understanding consumer behavior to craft engaging consumer experiences

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COVID-19 Customer Experience Roundtable

A conversation with Dosenbach, User Conversion, and Stellar Labs

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COVID-19 and the customer experience

How retailers are meeting consumer needs during a global pandemic

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How to adopt personalization across your business

Overcoming the main barriers to success

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The Personas That Drive Your Business

Using Data to Optimize for People

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Building a Strong Email Strategy

Tips from the personalization guru at Lands' End

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Analyze That

Setting up your campaigns for optimal output

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Why your content cadence needs to evolve

Establishing an optimal cadence in line with your personalization strategy

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How to drive customer loyalty via personalization

Reaching shoppers in their most influenceable moments

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When it’s time to entrust your program to the experts

Involving an agency in your personalization efforts

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The Fashion Leaders Playbook

Personalization use cases to empower every shopper

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Personalization = Data in Action

Achieving customer-centricity through digital intelligence

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The Power of Now

Using real-time data to maximize revenue

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Segment, Personalize, Optimize

Unlock your brand's growth potential with a winning process

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Mobile Web

The $169B Opportunity

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Proving the Value of Personalization

Calculating ROI of marketing's holy grail

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