Why A/B Testing and Personalization Are at Their Best Together 

Currently available on demand

About the Mini-Talk:

Join Ernie Santeralli and explore the dynamic duo of the customer experience: A/B testing and personalization in this mini-talk.

You’ll learn:

  • How A/B testing and Personalization differ from each other

     

  • How using these methodologies in tandem can account for nuances in the buying process

     

  • How AI and machine learning uncover deep insights into user behavior in real-time

Check out the full article in our XP² Learning Center!

Ernie Santeralli, Content Marketing Manager, Dynamic Yield

Ernie Santeralli, Content Marketing Manager, Dynamic Yield

Meet our Speaker:

Ernie is the Content Marketing Manager at Dynamic Yield – he focuses on creating content about how personalization technology and best practices can deliver value to multiple verticals including financial services, grocery/CPG, QSR, and eComm/retail.