How to adopt personalization across your business: Overcoming the main barriers to success

Currently available on demand

About the Webinar

At a period when 95% of marketers believe in the value of personalization, an individualized approach can have a massive impact on an organization’s larger business strategy. The reality, however, is that the vast majority of companies continue to struggle with adoption.

In their experience working with leading brands, both David Mannheim, Founder and Optimization Consultant at User Conversion, and James Fraser, Channel & Alliances Director at Dynamic Yield, understand that personalization is a complex, yet essential, practice. Listen as they walk through the barriers to adoption and how marketers can overcome them to start capitalizing on the full potential of a tailored customer experience.

Tune in to learn:

  • The benefits of personalization
  • Why expectations are high but adoption is low
  • What prevents marketers from embracing personalization
  • How to define personalization to create organizational alignment
  • Resources needed for adoption

About the Speakers

David Mannheim, Founder and Optimization Consultant, User Conversion

David is an experienced conversion optimizer and has worked across a series of core optimization disciplines including web analytics, user experience, and AB & MVT testing. Having led multiple programs and trained various individuals, teams, and companies, his forte lies predominantly with strategic implementation and the function and process of conversion rate optimization.

James Fraser, Channels and Alliances Director, Dynamic Yield

James uses his Commerce industry knowledge to develop engagement strategies for leading eCommerce companies to build out Dynamic Yield’s partner ecosystem. He is passionate about expanding the reach of best in class SaaS omnichannel personalization solutions into new and existing industry sectors.