About the Talk:
Digital-first brands often look to personalization to forge one-to-one relationships with consumers, using product recommendations, tailoring homepage content, developing sophisticated email marketing strategies, and more to better connect with their users. And those who are able to successfully build programs and lasting relationships with their shoppers will reap massive rewards for the long-term.
But for brands operating in more niche eCommerce verticals – especially those with unique product inventory – ensuring shoppers understand the differences between different merchandise and feel equipped to make confident purchase decisions can be the extra step that gives your company an edge over your competition.
During this webinar, hear from Geoffrey Champlin, SVP of Revenue at leading fishing equipment retailer Catch Co, and Jordan Hawkins, Account Director at Dynamic Yield, as they discuss the benefits of connecting content and commerce and how a focus on product education drives customer engagement and conversions. Additionally, learn how Catch Co. leverages cross-channel content recommendations to not only create a seamless user experience but also to help shoppers gain a better understanding of the equipment and products that will best suit their needs so they never second guess a purchase decision.
- The benefits of using content to help facilitate the shopping journey and equip today’s shoppers with product knowledge
- How digital brands can invest in content to develop an engaged shopping community
- How to engage new users and re-engage past purchasers using tailored content
- How Catch Co. saw a 35% uplift in revenue per user using content recommendations
Meet the Speakers:
Geoffrey Champlin, SVP of Revenue, Catch.co
Jordan Hawkins, Account Director, Dynamic Yield