From Traditional To Transformational: Building A World-Class Personalization Team
Currently available on demand
About the Webinar
This webinar will offer a comprehensive framework for evaluating where your organization lies on the personalization maturity journey and provide best practices for aligning your organization to realize maximum ROI from your personalization efforts.
Tune in to learn:
- How to assess your current personalization efforts;
- How to structure your team internally to be truly customer-centric;
- How to create a culture of experimentation in your organization; and
- How to deliver personalization use cases with provable ROI.
About the Speakers
Colton Perry, VP of Partnerships, Dynamic Yield
Colton leads the channel team at Dynamic Yield responsible for channel sales, technical and strategic partnerships and alliances, solutions and consulting partners, and corporate development. He has over 15 years of experience in leadership positions across technology, consulting, marketing, ecommerce, and sales with companies such as AutoTrader.com, Pet 360 (a subsidiary of PetSmart), EPAM Systems, and Monetate.
David J. Neff, VP of Consulting, Clearhead
Simply put, David helps people for a living. As a digital marketing, test and learn culture consultant, author, speaker, and nonprofit expert, David has been living in the Fortune 500 and nonprofit world for over fourteen years. He works as the VP of the Accelerator program at Clearhead, where he works with Fortune 1000 brands on the customer impact of digital strategy and building test and learn cultures.