Running Personalisation for a Multi-Brand Business with Frasers Group

Frasers Group is a fearless collection of the world’s most iconic brands, including Sports Direct, House of Fraser, Frasers, FLANNELS, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. So what led this fierce group to identify the urgency of Personalisation, where did the company’s journey with personalisation begin and how have they been able to optimize, replicate, and iterate successful experiences across the business? Laura Baudry, Frasers Group’s Conversion Rate Optimisation Manager, shares the story of the company’s growth and journey tailoring experiences, walking through the first experiments the team launched, how they put the right processes in place, how they gain buy-in from the entire organization, and all of the important insights she and her team have learned along the way. Whether you’re just getting started with personalization or looking to find ways to take your program to the next level, this session will include meaningful lessons for all.