About the Talk:
Frasers Group is a fearless collection of the world’s most iconic brands, including Sports Direct, House of Fraser, Frasers, FLANNELS, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. So what led this fierce group to identify the urgency of Personalisation, where did the company’s journey with personalisation begin and how have they been able to optimize, replicate, and iterate successful experiences across the business? Laura Baudry, Frasers Group’s Conversion Rate Optimisation Manager, shares the story of the company’s growth and journey tailoring experiences, walking through the first experiments the team launched, how they put the right processes in place, how they gain buy-in from the entire organization, and all of the important insights she and her team have learned along the way. Whether you’re just getting started with personalization or looking to find ways to take your program to the next level, this session will include meaningful lessons for all.
In this session you will learn:
- How Frasers Group’s journey with personalisation began
- The challenges the retail group faced when putting a personalisation plan in place, and how it overcame them
- Examples of the experiences that Frasers Group could scale across brands
Meet the Speakers:
Laura Baudry, Conversion Rate Optimisation Manager, Frasers Group
Data focused and ROI-driven with strong analysis skills, Laura develops relevant testing and optimisation strategies into a conversion rate optimisation (CRO) roadmap to increase conversion rates and maximise revenue. With previous experience and successful track record in digital experimentation, Laura has been successful in optimising online journeys through iterative A/B testing and dynamic testing to drive multi-million uplifts.
Klaudia Karcz, Senior Customer Success Manager, Dynamic Yield
With a solid background working in tech, Klaudia has built up her expertise in various areas of digital marketing, including CRO, personalisation, paid media, and site analytics. She provides strategic guidance to customers across multiple verticals to enable growth and innovation.