About the Talk:
The pandemic changed the grocery shopping experience overnight, and while many have returned to stores, a significant portion of consumers have held to the conveniences offered online, such as delivery or curbside pick-up.
In fact, grocery eCommerce penetration is expected to double in the next 5 years, from 11% today to 23% of total market revenue, which means loyalty is up for grabs…won by those who are able to provide the best experience.
In this Talk, Elizabeth Powell, Senior Customer Success Manager and Grocery Subject Matter Expert at Dynamic Yield will cover how online grocery and CPG companies can use personalization to deliver it.
What You’ll Take Away From This Video:
- An analysis of the eCommerce Grocery and CPG industry landscape and the personalization opportunity
- 6 examples of personalization for grocery and CPG companies across the main stages of the customer lifecycle
- Insight on how to incorporate personalized, omnichannel experiences across web, mobile app, and email
Liz Powell, Senior Customer Success Manager and Grocery Subject Matter Expert, Dynamic Yield
Meet our Speaker:
Liz is a Senior Customer Success Manager and Grocery Subject Matter Expert at Dynamic Yield – she focuses on helping customers reach their personalization goals, empowering them with the right expertise and methodology to achieve significant, positive results from personalization campaigns and experiences.