Scaling customer-centricity with personalization

Currently available on demand

About the Webinar

Whether it’s pressure from the pandemic, Amazon, Zalando, or a wave of new direct-to-consumer brands, crafting an engaging digital experience is no longer optional. Customer experiences are the foundation of brand loyalty and brand-consumer relationships, and connecting with customers at every step of the shopping journey – no matter the channel – enables long-term success.

In partnership with Zenloop and Contentsquare, listen in as Hendrik Kuhle, Deichmann SE’s global eCommerce manager and Dynamic Yield power user, shares his vision for a fully integrated omnichannel customer experience and the steps the European shoe retailer has been taking to build an effective, top-to-bottom personalization program.

Tune in to learn:

  • How Dynamic Yield is able to help solve Deichmann SE’s challenges around inadequate resources and in-house expertise
  • The different phases of personalization and how to ideate and scale a program
  • How Deichmann SE was able to improve its online customer experience using personalization
  • The benefits of analyzing and expanding top-performing campaigns across site pages and channels

About the Speaker

Hendrix Kuhle, International eCommerce Manager, Deichmann SE

Hendrix Kuhle, International eCommerce Manager, Deichmann SE

Hendrik is an international eCommerce manager at Deichmann SE and has been working in the eCommerce sector for over 9 years. As an expert in the field of personalization, he works strategically with Dynamic Yield.