Segment, personalize, optimize: Unlock your brand’s growth potential with a winning process

Currently available on demand

About the Webinar

Today, many leading online brands are seeing a new “Super Pareto” emerging, where typically fewer than five percent of the users contribute more than 90 percent of the revenue.

In this session, optimization pioneer, Chris Goward ,will show you how to leverage insights from experimentation to identify these high-value audiences and create the most effective personalization strategy at your company.

Tune in to learn:
  • How leading brands are gaining powerful personalization insights and revenue gains, with real case studies
  • How to identify the most impactful audience segments for your business, and motivate them to act
  • The two-phase process that will drive much more revenue from your marketing budget

About the Speakers

Chris Goward, Founder & CEO, WiderFunnel

Chris Goward, Founder & CEO, WiderFunnel

When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the popular LIFT Model® and Infinity Optimization Process™, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally