About the Webinar
Now more than ever, brands are relying on personalization to deliver the best possible experience to their customers. Whether you’re just getting started or already consider yourself proficient in all things personalization, everyone will be able to identify an area where they can improve and uplevel their organization.
Led by Dynamic Yield’s Channel Manager, Parker Block, tune in to hear from Laura Stude of surefoot, Hydro Flask/OXO’s Robbie Williams, and Brooklinen’s Elizabeth Bell, during this candid roundtable discussion on the three unique stages of maturity: executional and foundational, cross-functional, and end-to-end experience agility.
Tune in to learn:
- How to build and scale your entire personalization program
- The skills, functions, and resources needed to execute a program effectively
- The necessary requirements for moving from A/B testing to personalization
- How to identify high-impact personalization opportunities for your organization
About the Speakers
Parker Block, Channels Manager, Dynamic Yield
Laura Stude, Co-founder, surefoot
Robbie Williams, Divisional Director of DTC/eCommerce, Helen of Troy (Hydro Flask/OXO)
Elizabeth Bell, Product Manager of eCommerce, Brooklinen