Omnichannel personalization and experimentation capabilities, together in one platform

Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads
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Transform static content into personalized experiences
Change any static content element such as hero banners, calls-to-action buttons, promotional areas, product listing pages and more, and tailor it to each user or segment, optimized for maximum performance.
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Tailor page layouts & designs
Dynamically restructure any page layout or element. Automatically rearrange the grid, menu items, and categories to deliver customized layouts according to each visitor’s preferences.
Rank product listing pages per user
Exploit the co-occurrence of products in a user’s browsing history and improve add-to-cart rates and purchases with personalized listing results.
Target users by affinity sitewide
Route traffic and adapt to changing preferences in real-time with Affinity Allocation. Create campaigns personalized by affinity to deliver relevant content and product recommendations that evolve with each user.
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Personalize journeys, not individual touchpoints
Coordinate across independent channel interactions to create one consistent experience in your multichannel ecosystem, optimized for each user’s phase in the customer journey.
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Define event-based triggered messages on apps & email
Automatically trigger personalized emails and push notifications to reach customers when they most expect it through rule-based triggers.
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Deploy adaptive recommendations
Tap into user affinities, context, and real-time intent and improve revenue with powerful, journey-aware content and product recommendations across web, mobile apps, email, and ads.

Additional capabilities baked into our personalization platform

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Advanced targeting rule builder

Target based on everything from custom events to geo location, local weather forecast, device, business rules, offline purchase activity, and the context, characteristics, behavior, and interactions of customers.
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Testing & optimization baked into every action
Test every single element of content within your website, mobile app, or email, and let Dynamic Yield’s decisioning engine maximize performance and results for your most important KPIs.
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Power deeper personalization with AI-driven targeting
Let Predictive Targeting automatically identify and match the right experience to the right visitor by scanning every variation’s performance across segments.
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Targeted overlays & notifications
Tap into real-time behavioral and contextual data and surface messages across web or mobile. Target with welcome messages, countdown timers, email capture overlays, exit-intent popups, social proof messages, and more.
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Ready-to-use personalization playbooks
Get inspiration from a library of dozens of out-of-the-box experience templates for recommendation widgets, personalized banners, subscription offers, notifications, and more.
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Automate content personalization at scale
Let machine learning algorithms dynamically select the most relevant content for each user in carousels, multi-item banners, and more, by syncing your personalization campaigns with fresh data feeds and creative libraries.
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Server & client-side personalization
Go beyond client-side deployment and run personalization on the server-side. Test, optimize, and personalize the entire experience, from algorithms to complete website re-brands.
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Full-breadth of integrations
Dynamic Yield’s open and flexible platform integrates with the leading marketing platforms to help you maximize the power of personalization.
Above & beyond GDPR compliance
Dynamic Yield is compliant with all applicable laws and regulations and committed to the long-term confidentiality, data privacy, and security of its customers and their end-users.
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Powerful Developer Tools & APIs
Dynamic Yield’s powerful APIs and SDKs deliver the entire breadth of personalization at every single digital channel and customer touchpoint.
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Visual experience editor
Design personalization and experimentation campaigns with a visual “What You See Is What You Get” Editor without requiring help from designers or developers.
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Easy to use for all
Whether you’re a marketer, product manager, merchandiser, or data scientist, Dynamic Yield’s consistent UI and streamlined workflow will transform your customer experience from vision to reality, faster.
CMS and platform agnostic
Deliver seamless personalization, whether you’ve gone headless, implemented single page applications, deployed AMP pages, or use any other frameworks for building experiences.