Target

Precision targeting for

hyper-relevant experiences your
customers will love

Target customers with what they want — before they even know it. Deliver relevant experiences that adapt in real-time to foster brand loyalty and unlock a new personalization standard.
Personalization Engines Leader, 2019-2024
2023 Leader for 6th consecutive year
Forrester Wave Strong Performer, Q4 2021
Target
Precision targeting for

hyper-relevant experiences your customers will love
Target customers with what they want — before they even know it. Deliver relevant experiences that adapt in real-time to foster brand loyalty and unlock a new personalization standard.
Personalization Engines Leader, 2019-2024
2023 Leader for 6th consecutive year
Forrester Wave Strong Performer, Q4 2021
Revolutionize your digital customer experience. Discover Experience OS.

Predict your customer’s needs every time, effortlessly.

Precision
Breadth
Scalability
Privacy
Precision

Serve the most relevant content in every interaction

Power deeper personalization with differentiative machine learning, predictive targeting, and propensity models.

KEY FEATURES
Use AI insights to identify deeper personalization opportunities by matching every variation to its most relevant audience
Auto-match content variations to customer's AI-enhanced affinity profiles
Target customers based on consumer spend insights in their geographies, powered by Mastercard’s proprietary models
Affinity to: Student Cards 5m
High Spend Propensity Detected: Travel 1m
The most relevant variation automatically matched to each user AI enhances each user’s affinity profile with predicted intent
Breadth

Bring your ideas to life

Access a robust capability set of real-time, behavioral, contextual, and event-based targeting options.

KEY FEATURES
Capture customer’s attention with experiences that adapt to real-time user behavior
Drive conversions with Social Proof and Real-Time Messaging
Reach customers at critical moments at any point in their journey with event-based triggered messages
Scalability

Scale your program with ease

Easily scale personalization across channels and teams with a flexible, unified, agnostic architecture.

KEY FEATURES
Seamlessly personalize the entire customer journey, not just individual touchpoints
Extend personalization to any channel and unify disparate teams within the same system and workflow
Take campaigns from concept to execution with proven playbooks and out of the box templates
Kate Jones
High Affinity: Luxury Items, Women’s Clothing
First visit: 03/19 at 12:32 PM Personalized landing page
Trigger: Cart Abandonment
03/20 at 3:00 PM Personalized Email
03/21 at 8:00 PM Flash sale personalized push
Completed Purchase
03/22 at 9:00 PM Promo code on SMS for 20% off next item
03/28 at 11:00 AM In-Store: Recommendations in Kiosk
Privacy

Deliver experiences responsibly

Put customers first with tools and templates that prioritize privacy.

KEY FEATURES
Deliver self-segmentation experiences out of the box with Zero-Party Data templates
Automatically adhere to No Consent, No Cookies
Personalize with confidence - Experience OS is certified and accredited for full-regulatory compliance
Gartner graph
Personalization that's out of this world. Literally.
We’re Gartner Leaders six years running – positioned highest and furthest compared to all other vendors and leaders in customer-rated categories
Find out more and watch the video →

Experience targeting capabilities that will take you from concept to execution, faster

Transform static content into personalized experiences

Change any static content element such as hero banners, calls-to-action buttons, promotional areas, product listing pages and more, and tailor it to each user or segment, optimized for maximum performance.

Tailor page layouts & designs

Dynamically restructure any page layout or element. Automatically rearrange the grid, menu items, and categories to deliver customized layouts according to each visitor’s preferences.

Target users by affinity sitewide

Route traffic and adapt to changing preferences in real-time with Affinity Allocation. Create campaigns personalized by affinity to deliver relevant content and product.

Deploy adaptive recommendations

Tap into user affinities, context, and real-time intent and improve revenue with powerful, journey-aware content and product recommendations across web, mobile apps, email, and ads. More on Recommendation Engine.

Automatically incorporate testing and optimization into every action

Test every single element of content within your website, mobile app, or email, and let Dynamic Yield’s decisioning engine maximize performance and results for your most important KPIs.

Automate content personalization at scale

Let machine learning algorithms dynamically select the most relevant content for each user in carousels, multi-item banners, and more, by syncing your personalization campaigns with fresh data feeds and creative libraries.

Personalize on both the server & client-side

Go beyond client-side deployment and run personalization on the server-side. Test, optimize, and personalize the entire experience, from algorithms to complete website re-brands.

Access Powerful Developer Tools & APIs

Dynamic Yield’s powerful APIs and SDKs deliver the entire breadth of personalization at every single digital channel and customer touchpoint. Explore our Personalization APIs.

Build and deploy quickly with a visual experience editor

Design personalization and experimentation campaigns with a visual “What You See Is What You Get” Editor without requiring help from designers or developers.

Enjoy an intuitive, easy to use operating system

Whether you’re a marketer, product manager, merchandiser, or data scientist, Dynamic Yield’s consistent UI and streamlined workflow will transform your customer experience from vision to reality.

Easily integrate your entire marketing stack

Dynamic Yield’s open and flexible operating system integrates with the leading marketing platforms to help you maximize the power of personalization. Explore all integrations.

Dynamic Yield's templating engine has empowered our team to build new experiences and get them up and running immediately. We're able to deliver a truly customized shopping experience and personalize at lightning speeds to help our customers find the right products and the right content for their outdoor recreational activities.
Wilbert Vivas eCommerce Manager, Cabela’s Canada