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PERSONALIZATION FOR TRAVEL

Increase booking revenues with personalized travel experiences

Collect behavioral and intent data from your web, app, and third-party sources and use it to deliver a cohesive personalized experience across channels, even for anonymous visitors.
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Get a single, unified view of the customer
Create a single source of truth for the myriad of interactions your travel customers have with each touchpoint, based on data from all available sources.
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Synchronize capabilities residing in separate marketing platforms
Integrate multiple technologies for personalization, messaging, and experimentation into one unified platform.
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Execute with greater agility, without relying on IT
Manage, sustain, and grow your personalization program without dependency on dedicated development or creative resources.
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Key features

Discover
Discover

Identify, build, and analyze audiences

Discover high-impact audiences using an advanced segmentation engine. Guild audiences according to purchase history, product affinity, customer lifetime value, weather forecast, CRM data, geography, and more.
Target
Target

Personalize content and offers to each customer

Discover, target, and personalize experiences for different sets of customer segments and use machine learning algorithms to match the right experience to the right audience segment.
Recommend
Recommend

Algorithmically predict customers’ interests

Recommend only the right products throughout the entire customer journey and let Dynamic Yield’s decision engine determine the most effective strategies to maximize revenue.
Engage
Engage

Reach customers at critical moments

Extend personalization beyond the web. Re-engage your customers with hyper-personalized emails and win back abandoners with triggered price drop and abandoned cart notifications across email and push.
Optimize
Optimize

Experiment anywhere on your digital properties

Let machine learning maximize uplifts by delivering the most relevant shopping experience, tailored to each individual user, even if user behavior changes over time.

Innovation distinguishes betweenleaders & followers.

We’re Gartner Leaders five years running – positioned highest and furthest compared to all other vendors and leaders in customer-rated categories
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Dynamic Yield integrates with top tools for Travel brands

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Tealium
Salesforce Marketing Cloud
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sendgrid
Google Analytics

Resources to fuel your efforts

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GUIDE
Perspectives on Personalization at Scale

Get answers to the most frequently asked questions about scaling personalization and discover perspectives from practitioners on the current and future states of personalization.

RESEARCH
Climbing the Personalization Maturity Ladder

Assess your ability to deliver superior customer experiences and benchmark your results with others in the travel industry.

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Blog
The Value of Anonymous Visitor Tracking for Personalization

How businesses can use anonymous visitor tracking to identify the intent and preferences of "unknown users" in order to personalize experiences that drive action.