• Articles
  • Learning Paths
  • Personalization Examples
  • Guides
  • Talks
  • Encyclopedia
  • Benchmarks

Sign up for the XP² newsletter

Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.

Thanks for
signing up!

  • en
    • English
    • Español
    • Deutsch
    • Français
    • 日本語
XP² Newsletter Open Nav

Sign up for the XP² newsletter

Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.

Thanks for
signing up!

Personalization Examples Personalization Examples Abandonment and Reengagement

Triggering emails to re-capture cart abandoners and drive them back to items in their cart

Industry

eCommerce, Quick Service Restaurants

Channel

Email, Mobile App, Mobile Web

Impacted Pages

Email

Experience Type

Recommendations, Triggered Emails

Implementation Effort

Medium

Tags

Affinity-Based Personalization, Checkout Optimization, Product Recommendation Strategies
Who:

A large American packaged-goods retailer

Strategy:

In order to re-engage cart abandoners, the retailer deploys automated emails reminding users that have left items in their carts, along with additional product recommendations that complement the items in their cart. Messaging, subject lines, and recommendation strategies are also optimized.

Triggering emails to re-capture cart abandoners and drive them back to items in their cart Triggering emails to re-capture cart abandoners and drive them back to items in their cart
Hypothesis:

With a lot competing for an online customer’s attention these days, it’s reasonable for them to get distracted enough to forget about or put off a purchase. Therefore, brands should employ shopping cart abandonment recovery solutions, such as triggered emails, to encourage shoppers to complete the checkout process. Delivered after a pre-defined period of time and optimized for the individual with items left in the cart and recommendations, triggered emails are proven to increase conversions, purchase rate, and average order value.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library

Cart Reminder Email

More from our Inspiration Library

Abandonment and Reengagement

Notify users when a product they did not end up buying is available at a lower price

VIEW NOW
Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

VIEW NOW
Abandonment and Reengagement

Display personalized recommendations when site visitors show signs of leaving

VIEW NOW
Abandonment and Reengagement

Targeting users displaying exit intent with overlays featuring personalized travel recommendations

VIEW NOW
MORE PERSONALIZATION EXAMPLES

Receive a free consultation to identify the use cases optimized for your business

Request a Demo Now

What real growth looks like with personalization

  • +8% uplift in AOV
  • 14% uplift in click rate with Experience Email
  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue

Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

Contact Sales Watch a product demo
  • gdpr icon
  • iso icon
  • ccpa icon
  • iso icon

Key Capabilities

  • Experience OS
  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Email Personalization
  • Triggered Messages
  • Experience APIs
  • App Personalization
  • Predictive Targeting
  • AdaptML™ Deep Learning

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

Why Dynamic Yield

  • Customer Success
  • Select Customers
  • Personalization Case Studies
  • Customer Videos
  • Dynamic Yield Reviews
  • GDPR & Data Privacy
  • Security
  • Compliance

Company

  • About Us
  • Events
  • Press
  • Blog
  • Contact
  • Become a Partner
  • Request Demo
  • We’re hiring!
Take your knowledge to exponential levels
  • Articles
  • Learning Paths
  • Personalization Examples
  • Guides
  • Talks
  • Encyclopedia
  • Benchmarks
  • Recommended Guides:
  • Web Personalization
  • A/B Testing
  • Conversion Rate Optimization
  • Shopping Cart Abandonment
  • Product Recommendations
  • Omnichannel Retailing
  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • eCommerce Segmentation
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
  • Livestream Shopping
Mach logo
  • en
    • English
    • Español
    • Deutsch
    • Français
    • 日本語
Privacy Policy Terms of use ©All rights reserved.
  • LinkedIn
  • YouTube
  • Facebook
  • Twitter