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Personalization Examples Personalization Examples Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

Industry

eCommerce

Channel

Email

Impacted Pages

Email

Experience Type

Recommendations, Triggered Emails

Implementation Effort

Medium

Tags

Affinity-Based Personalization, Checkout Optimization, Product Recommendation Strategies
Who:

The second largest online grocery retailer in the world

Strategy:

To recapture cart abandoners, the retailer targets these visitors 3 hours after abandonment using trigger emails reminding them about items in their basket and inserting personalized recommendations.

Show this use case for:
Sending time-based cart abandonment emails with recommendations Sending time-based cart abandonment emails with recommendations
Hypothesis:

While cart abandonment is a natural occurrence, it shouldn’t be seen as a lost cause. Brands can effectively recapture potentially lost sales through the strategic use of triggered emails. Sent automatically to a visitor based on their behavior, in this case, leaving a site with items in their cart, teams can use the opportunity as a reminder of what has been left behind, include personalized recommendations, and offer promotional deals to help close the conversion loop.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library

Cart Reminder Email

More from our Inspiration Library

Abandonment and Reengagement

Notify users when a product they did not end up buying is available at a lower price

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Abandonment and Reengagement

Triggering emails to re-capture cart abandoners and drive them back to items in their cart

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Abandonment and Reengagement

Display personalized recommendations when site visitors show signs of leaving

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Abandonment and Reengagement

Targeting users displaying exit intent with overlays featuring personalized travel recommendations

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MORE PERSONALIZATION EXAMPLES

Receive a free consultation to identify the use cases optimized for your business

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What real growth looks like with personalization

  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue
  • +4.2% ARPU FROM PDP RECOMMENDATIONS
  • 118% increase in ARPU

Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

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Key Capabilities

  • Experience OS
  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Email Personalization
  • Triggered Messages
  • Experience APIs
  • App Personalization
  • Predictive Targeting
  • AdaptML™ Deep Learning

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

Why Dynamic Yield

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