Targeting returning cart abandoners with messaging reminding them of items in their cart

Industry

eCommerce

Channel

Web

Impacted Pages

Sitewide

Experience Type

Custom Code Experiences

Implementation Effort

Medium
Who:

A popular American fashion retailer

Strategy:

In order to push abandoners toward purchases, the retailer saves cart abandoners’ carts for them when they return to the site, greeting them with a welcome message and note that they’ve saved their cart, and surfaces a “Checkout” button.

Targeting returning cart abandoners with messaging reminding them of items in their cart Targeting returning cart abandoners with messaging reminding them of items in their cart
Hypothesis:

With endless distractions online, abandoning a site – purposefully or accidentally – is common user behavior. Shoppers will often research and browse a number of eCommerce stores when contemplating a purchase, and after pouring over an abundance of online inventory, may not remember where they left off from one site to the next. To create a seamless experience, online retailers can save items a user has previously browsed and added to their cart, removing the friction of having to start their journey all over again and helping them efficiently continue along the path to purchase.