Serving personalized account-based Exit Intent popups

Industry

eCommerce, Other

Channel

Web

Impacted Pages

Sitewide

Experience Type

Overlays and Popups

Implementation Effort

Low
Who:

Wholesale company for stock packaging for food, industrial and retail products

Strategy:

In order to decrease site abandonment, the wholesale retailer identifies users based on the type of customer account they’re associated with, and targets them with relevant popups upon exit intent.

Serving personalized account-based Exit Intent popups Serving personalized account-based Exit Intent popups
Hypothesis:

With cart abandonment exceeding 70%, preventative measures are key to eliminating potential revenue loss. And through cursor-based and contextual data, brands can identify which users show signs of abandonment and then serve these users personalized content. Strategically timed promotions can gives marketers a final opportunity to recover a user via targeted popups before they leave the tab or site.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library