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Personalization Examples Personalization Examples Content Personalization

Personalize emails by affinity to drive engagement and conversions

Industry

Quick Service Restaurants

Channel

Email

Experience Type

Recommendations

Implementation Effort

Low

Tags

Email Optimization, Product Recommendation Strategies

No dependency on cookies

For users who have opted out, this use case can also be deployed without any dependency on cookies or personal data. Explore other use cases → More on cookieless personalization →
Who:

Leading Global QSR

Strategy:

A leading global QSR was able to create affinity-based emails to drive engagement and conversion. They created two sets of content tailored to two different audiences: one with an affinity for chicken, and one with an affinity for beef. This generated a snippet of code that they embedded into their ESP for instant, scalable personalization. Those with an affinity for chicken saw chicken products when they opened the email; those with an affinity for beef saw beef products. By showing potential customers the products most relevant to them, this company was able to increase its conversion rate and revenue from email.

Personalize emails by affinity to drive engagement and conversions Personalize emails by affinity to drive engagement and conversions
Hypothesis:

By personalizing emails based on affinity, QSRs can increase their conversion rate and revenue from email.

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MORE PERSONALIZATION EXAMPLES

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  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue
  • +4.2% ARPU FROM PDP RECOMMENDATIONS
  • 118% increase in ARPU

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Key Capabilities

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