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Personalization Examples Personalization Examples Content Personalization

Drive purchases with relevant, on-theme content and products within newsletters

Industry

eCommerce

Channel

Email

Impacted Pages

Email

Experience Type

Recommendations

Implementation Effort

Low

Tags

Product Recommendation Strategies

No dependency on cookies

For users who have opted out, this use case can also be deployed without any dependency on cookies or personal data. Explore other use cases → More on cookieless personalization →
Who:

Large international sunglass retailer

Strategy:

This company is able to send relevant products in every blast email with recommendation widgets. Use a personalization algorithm together with filters that match the email theme. For example, recommend sunglasses by user affinity, so each user will see sunglasses that fit their own style and brand.

Drive purchases with relevant, on-theme content and products within newsletters Drive purchases with relevant, on-theme content and products within newsletters

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MORE PERSONALIZATION EXAMPLES

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What real growth looks like with personalization

  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue
  • +4.2% ARPU FROM PDP RECOMMENDATIONS
  • 118% increase in ARPU

Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

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Key Capabilities

  • Experience OS
  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Email Personalization
  • Triggered Messages
  • Experience APIs
  • App Personalization
  • Predictive Targeting
  • AdaptML™ Deep Learning

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

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  • Shopping Cart Abandonment
  • Product Recommendations
  • Omnichannel Retailing
  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • eCommerce Segmentation
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
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