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Personalization Examples Personalization Examples Content Personalization

Drive purchases with relevant, on-theme content and products within newsletters

Industry

eCommerce, Fashion & Apparel

Channel

Email

Impacted Pages

Email

Experience Type

Recommendations

Implementation Effort

Low

Tags

Product Recommendation Strategies

No dependency on cookies

For users who have opted out, this use case can also be deployed without any dependency on cookies or personal data. Explore other use cases → More on cookieless personalization →
Who:

Large international sunglass retailer

Strategy:

This company relevant products in any blast email – through one or more recommendation widget. Use a personalization algorithm together with filters that match the email theme. For example, recommend sunglasses by user affinity, so each user will see sunglasses that fit their own style and brand.

Drive purchases with relevant, on-theme content and products within newsletters Drive purchases with relevant, on-theme content and products within newsletters

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Personalize email content by intent to drive efficiency and conversions

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Auto-recommending content upon finishing an article

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Using slideshows to serve immersive, personalized recommendations

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Serving video recommendations on video pages to encourage continued watching

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MORE PERSONALIZATION EXAMPLES

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What real growth looks like with personalization

  • Multi-million revenue driver
  • Incremental average check size
  • Uplifts in cart value and revenue
  • +34% Boost in Revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue
  • +4.2% ARPU FROM PDP RECOMMENDATIONS

Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

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Key Capabilities

  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Triggered Messages
  • Experience APIs
  • Email Personalization
  • App Personalization
  • Predictive Targeting
  • AdaptML™

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

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  • Recommended Guides:
  • Web Personalization
  • A/B Testing
  • Conversion Rate Optimization
  • Shopping Cart Abandonment
  • Product Recommendations
  • Omnichannel Retailing
  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • eCommerce Segmentation
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
  • Livestream Shopping
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