Tailoring promotional offers with email subscription messages

Industry

eCommerce

Channel

Mobile Web, Web

Impacted Pages

Sitewide

Implementation Effort

Low
Who:

Popular global fashion shoe retailer

Strategy:

In order to increase newsletter sign-ups, the retailer tested a combination of different promotional offers and incentives across desktop and mobile web, including “buy 2, get 40% off”, “receive 15% off when you subscribe today”, and more.

Tailoring promotional offers with email subscription messages Tailoring promotional offers with email subscription messages
Hypothesis:

Consumers are inundated with promotions on a regular basis and have come to expect this from online retailers. This means brands have to work even harder to leverage promotions in a way that’s fresh and actually motivates action. By changing up a promotional strategy instead of showcasing the same deals, eCommerce brands can increase their opportunity of eliciting a conversion or signup. For example, messaging may focus on “10% off” or “next-day shipping,” and a few days later, may switch to 15% off or “free gift with purchase.”

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library