Who:
A large consumer financial services company in the United States
Strategy:
In order to increase conversion rates, the company tested different form layouts and designs, optimizing performance toward the highest-performing variations.
Hypothesis:
To increase form completions, it is necessary to create an optimal layout that is both informative and engaging. However, with endless options available, it can be hard to determine which form variation will drive up the completion rate. A/B testing makes it possible to find the best layout, as well as the variation that resonates best with each audience segment.
