Blending recommendation strategies to power smarter product recommendations’

Who:

A large American fashion retailer

Strategy:

To create more value for site visitors, the retailer blends and optimizes recommendation strategies, ranging from ‘bought together’ and ‘viewed together,’ to ‘personalized’ and ‘affinity-based’.

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Blending recommendation strategies to power smarter product recommendations’ Blending recommendation strategies to power smarter product recommendations’
Hypothesis:

Online shoppers are more savvy than ever before, and a linear approach to product recommendations often won’t be enough to drive conversions and increase average order value. Brands should explore a mixed strategy, A/B testing and optimizing the recommendation experience based on the context and user, location on the page, and when recommendations are introduced to extract the highest value from their efforts.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library