Using personalized push notifications to bring back site abandoners

Industry

Finance

Channel

Mobile App

Experience Type

Notifications and Widgets

Implementation Effort

Medium
Who:

A large consumer financial services company in Germany

Strategy:

To bring users back to the site, the company targeted mobile users with abandonment strategies, primarily by deploying push notifications on their mobile devices.

Using personalized push notifications to bring back site abandoners Using personalized push notifications to bring back site abandoners
Hypothesis:

Today’s consumers are constantly on their smartphones, making mobile a great channel for re-engagement. However, personalized notifications can be tricky, especially as consumers are being bombarded with ads and content from various organizations. With push notifications, finance brands can capture a user’s attention in a captivating and optimally-timed way. And using browsing behavior, brands can ensure notifications are personalized and contextually relevant at any given moment.