A large consumer financial services company in Germany
To bring users back to the site, the company targeted mobile users with abandonment strategies, primarily by deploying push notifications on their mobile devices.
Today’s consumers are constantly on their smartphones, making mobile a great channel for re-engagement. However, personalized notifications can be tricky, especially as consumers are being bombarded with ads and content from various organizations. With push notifications, finance brands can capture a user’s attention in a captivating and optimally-timed way. And using browsing behavior, brands can ensure notifications are personalized and contextually relevant at any given moment.