Linking users across devices to better personalize recommendations

Industry

eCommerce

Impacted Pages

Product Pages

Experience Type

Recommendations

Implementation Effort

Medium
Who:

A large American fashion retailer

Strategy:

In order to serve personalized product recommendations across channels, the retailer leverages their account data to link users across web, mobile web, and mobile app (iOS and Android). For example, for visitors who searched on desktop but did not make a purchase yet, when they return to the app, they will be served with personalized recommendations based on their cross-device behavior.

Linking users across devices to better personalize recommendations Linking users across devices to better personalize recommendations
Hypothesis:

Vistors these days expect a consistency as they interact with brands across multiple touchplints – whether on web, email, mobile app, or via any other digital interface. Each of these instances provides valuable insight into an individual’s unique preferences, interests, and intent. When linked together, brands can achieve a full picture of the customer, using the information gathered to generate powerful experiences (i.e. product recommendations and more) that not only flow together, but resonate.