Communicate time-relevant promotions to help customers with decision-making

Industry

Finance

Channel

Mobile Web, Web

Impacted Pages

Sitewide

Implementation Effort

Low

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Who:

A large consumer financial services company in the United States

Strategy:

To raise awareness for the offers available, the company launched an overlay message, using countdown timers, with urgency tactics to promote these time-sensitive offers and campaigns.

Communicate time-relevant promotions to help customers with decision-making Communicate time-relevant promotions to help customers with decision-making
Hypothesis:

No one wants to be left out of a good deal, and organizations offering deals and promotions need to find creative ways to drive awareness in a timely fashion. By displaying a countdown notification message on your site, a company can create a sense of urgency amongst site visitors, encouraging them to act on a deal and ensure they do not miss out.