A large consumer financial services company in Germany
In order to create micro-targeted experiences, the insurance company pushed rich data stored from their first-party tool to the Dynamic Yield platform. By doing so, the organization was able to leverage data regarding user’s attributes like lifetime value and spending capacity, to create personalized campaigns showing users exclusive offers based on their credit score and loyalty status.
Today’s consumers typically interact with a company across channels, perhaps browsing a site once, then clicking an email, and later scrolling through a mobile app. These interactions should feel cohesive, and consumers expect companies to tailor these experiences, no matter the channel. Integrating point solutions with Dynamic Yield helps marketers create omnichannel experiences because the data collected in each channel can be shared and targeted across marketing stacks, ensuring users are engaged at all times.
