Who:
A large British online casino company
Strategy:
To ensure players’ wallet values are never too low, the company prompted users to replenish their balances using personalized deposit widgets.
Hypothesis:
It can be extremely frustrating for a gamer to try to place a bet, only to discover they are unable to because their balance is too low. A quick way to remedy this issue is by prompting them with a personalized, quick-deposit widget, which appears at the bottom of the page. These widgets can be tailored to each player’s past behavior. For example, if a user tends to typically deposits $20 to their account, the notification will prompt users to add this value to their wallet again.
