Drive visitors to add more funds by displaying a quick deposit widget

Who:

A large British online casino company

Strategy:

To ensure players’ wallet values are never too low, the company prompted users to replenish their balances using personalized deposit widgets.

Drive visitors to add more funds by displaying a quick deposit widget Drive visitors to add more funds by displaying a quick deposit widget
Hypothesis:

It can be extremely frustrating for a gamer to try to place a bet, only to discover they are unable to because their balance is too low. A quick way to remedy this issue is by prompting them with a personalized, quick-deposit widget, which appears at the bottom of the page. These widgets can be tailored to each player’s past behavior. For example, if a user tends to typically deposits $20 to their account, the notification will prompt users to add this value to their wallet again.