A large British online casino company
To ensure players’ wallet values are never too low, the company prompted users to replenish their balances using personalized deposit widgets.
It can be extremely frustrating for a gamer to try to place a bet, only to discover they are unable to because their balance is too low. A quick way to remedy this issue is by prompting them with a personalized, quick-deposit widget, which appears at the bottom of the page. These widgets can be tailored to each player’s past behavior. For example, if a user tends to typically deposits $20 to their account, the notification will prompt users to add this value to their wallet again.