Encouraging visitors to browse through more products using personalized homepages

Industry

eCommerce

Channel

Web

Impacted Pages

Homepage

Experience Type

Dynamic Content

Implementation Effort

High
Who:

Large U.S. fashion retailer with six major sub-brands

Strategy:

In order to personalize the homepage, the retailer converted every piece of content and banner into Dynamic Content, which was continuously optimized and targeted at their varied audience segments in order to guarantee an optimal and consistent experience.

Encouraging visitors to browse through more products using personalized homepages Encouraging visitors to browse through more products using personalized homepages
Hypothesis:

When it comes to retail, every shopper has their own unique tastes and preferences. But with endless brands and product options, site visitors need tailoried content to help them cut through the noise and find what they are looking for. By leveraging Dynamic Content on the homepage, brands can guide visitors toward products they are interested in based on real-time data – from site behavior, clicks, geo, season, trends, and more – continuously serving the most relevant content to each audience.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library