A large British online casino company
To increase mobile app downloads, trigger notification messages on mobile web to inform visitors that a mobile app option is available
It’s no secret that mobile apps offer more seamless and engaging experiences than mobile sites. Not only do they cut down on page load times and expose more content, but they also offer more interactive experiences, increasing the likelihood of keeping a user on-site longer. Additionally, with the average smartphone owner using their device for several hours a day, gaming companies can connect with these users to share the most up-to-date offers, limited promotions, and announcements about live content and more in real-time. As a result, marketers who want to ensure visitors witness a superior experience and interface can motivate app downloads using triggered overlays to users browsing on the mobile web.