Programming flashing tab notifications to re-engage tab abandoners

Channel

Web

Impacted Pages

Sitewide

Experience Type

Custom Code Experiences

Implementation Effort

Low
Who:

One of the largest fashion retailers in East Asia

Strategy:

In order to draw tab abandoners back to their site, the retailer deploys flashing tab notifications that change the title of the abandoned tab to grab the user’s attention and drive them toward a purchase if they already have items in their cart.

Programming flashing tab notifications to re-engage tab abandoners Programming flashing tab notifications to re-engage tab abandoners
Hypothesis:

It’s typical behavior for online shoppers to toggle between several tabs per browsing session. However, ensuring those visitors come back once they’ve navigated away from a site can be challenging, seeing as most tabs appear indistinguishable from one another and can get lost in the crowd. To stand out, brands can serve gentle reminders to nudge visitors back by implementing a flashing tab. These can include an enticing message or simply highlight the number of items left in the cart, ultimately driving consumers back to the shopping experience towards a purchase.

Templates that can be used to achieve this:

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