Implementing free shipping threshold calculators to increase order size

Industry

eCommerce

Channel

Web

Impacted Pages

Sitewide

Experience Type

Notifications and Widgets

Implementation Effort

Low
Who:

One of England’s largest football clubs

Strategy:

The online store for the club boosts revenue per session by exposing a dynamic bottom bar that includes Dynamic Yield’s cart calculator to customers that have added items to their cart but haven’t reached the free shipping threshold. The bar informs the customers of the exact amount still required to qualify for free shipping, and congratulates the customers once free shipping is granted.

Implementing free shipping threshold calculators to increase order size Implementing free shipping threshold calculators to increase order size
Hypothesis:

Free shipping is a huge incentive for shoppers and not offering the service can potentially make or break a sale. For online retailers looking to match their customer’s online shopping expecations without breaking the bank, implementing a shipping threshold calculator can lock in purchases and increase average order value. This can be done with a small, unintrusive bottom bar that notifies visitors of free shipping or returns should they meet the promotion threshold.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library