Offering free shipping promotions based on customer location and cart value

Industry

eCommerce, Other

Channel

Mobile Web, Web

Impacted Pages

Sitewide

Experience Type

Notifications and Widgets

Implementation Effort

Low
Who:

Wholesale company for stock packaging for food, industrial and retail products

Strategy:

In order to appeal and boost conversions among customers located near their shipping center, the wholesale retailer uses geo-targeting to offer free-shipping promotions to customers in Southern California, using a shipping-threshold dynamic template.

Offering free shipping promotions based on customer location and cart value Offering free shipping promotions based on customer location and cart value
Hypothesis:

Free shipping has become a significant factor in a shopper’s decision to complete a purchase. And while it can be costly for brands to assume these delivery costs, marketers can balance promotional offers with shipping thresholds. By using a calculator to showcase the current cart value, visitors in the area are encouraged to add items to their cart in order to meet the threshold and qualify for free shipping.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library