Making site-search more prominent to increase usage

Channel

Web

Impacted Pages

Sitewide

Experience Type

Custom Code Experiences

Implementation Effort

Low
Who:

Furniture retail giant

Strategy:

In order to encourage goal-oriented users to use the site-search functionality, a major furniture retailer tested giving the search field a visual treatment to increase its prominence.

Making site-search more prominent to increase usage Making site-search more prominent to increase usage
Hypothesis:

Some users arrive on a site with an idea of what they are searching for while others are in product discovery mode. By testing different layouts or design elements, for example, highlighting the search bar, you can encourage goal-oriented shoppers to navigate to what they are looking for, driving purchases more quickly. This is especially important for retailers with massive product catalogs.