Using urgency messaging to encourage coupon redemption

Channel

Web

Impacted Pages

Sitewide

Experience Type

Notifications and Widgets

Implementation Effort

Low
Who:

A popular bedding and linen retailer

Strategy:

The retailer encourages purchases by presenting a top banner highlighting a time-sensitive promotion personalized for different audience segments. The promotional gift card is automatically added to the visitor’s cart and highlighted during the checkout process.

Using urgency messaging to encourage coupon redemption Using urgency messaging to encourage coupon redemption
Hypothesis:

Sometimes shoppers will get all the way to the cart page after browsing and carefully making their selections only to question whether or not the purchase is worth it in the end. In cases like this, retailers can deploy time-sensitive promotions, highlighted during the checkout process, to solidify the shopper’s decision to move forward and buy is the right one. This can be personalized for different audience segments based on factors like the value of items in-cart or the individual’s likelihood of engaging with the promotion.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library