Using in-cart recommendations in cart drawer to upsell visitors with complementary products

Channel

Mobile Web, Web

Impacted Pages

Cart and Checkout Pages

Experience Type

Recommendations

Implementation Effort

Medium

No dependency on cookies

For users who have opted out, this use case can also be deployed without any dependency on cookies or personal data. Explore other use cases → More on cookieless personalization →
Who:

A boutique retailer of natural-bath products

Strategy:

In order to cross-sell and drive conversions, the retailer presents complementary product recommendations upon cart addition, which appear in a right-side, flyout cart drawer.

Show this use case for:
Using in-cart recommendations in cart drawer to upsell visitors with complementary products Using in-cart recommendations in cart drawer to upsell visitors with complementary products
Hypothesis:

A great upsell strategy ensures users never need to leave the page – especially one as important as the cart page. With a flyout cart drawer, users can browse recommended products complementary to those in their cart, directly from their cart. For users potentially interested in additional products but short on time or less invested in re-starting the discovery process, these last-minute recommendations cut out the labor as they head toward checkout, driving cross-sell KPIs and revenue.