Use trending now strategies to increase the average check size

Experience Type

Recommendations

Implementation Effort

Medium

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Who:

Leading global QSR

Strategy:

To increase the average check size of each food order, this QSR deployed a Trending Now recommendation strategy to showcase the most popular products at each brick & mortar location. The recommendation took into account real-time data from each location to increase product discovery and drive up the check size of each customer.

Use trending now strategies to increase the average check size Use trending now strategies to increase the average check size
Hypothesis:

Product recommendations based on real-time data allow restaurants to respond swiftly and automatically to contextual events on a location-by-location basis. For example, if Store A was located near a soccer field and children began eating there post-match, items like kids’ meals and ice cream would trend at that location and encourage more families in the vicinity to shop. At the same time, Store B around the corner, located close to an office building, might have items like coffee and muffins trending to encourage nearby workers to grab a pick-me-up. This specificity allows restaurants to more immediately meet the needs of customers, driving up product discovery and check size over time.