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Personalization Examples Personalization Examples Content Personalization

Personalize email content by intent to drive efficiency and conversions

Industry

eCommerce

Channel

Email

Impacted Pages

Email

Experience Type

Dynamic Content

Implementation Effort

Low

Tags

Affinity-Based Personalization
Who:

Popular American fashion retailer

Strategy:

This company broke down their audiences by intent and found that low intent buyers respond differnetly to email content than medium or high intent buyers. They used dynamic content blocks to target these audeinces with the content variations that would most likely to make them convert. This reduced their email development time by enabling them to personalize to their different intent audiences all in the same email, while also driving more purchases from each audience.

Personalize email content by intent to drive efficiency and conversions Personalize email content by intent to drive efficiency and conversions

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MORE PERSONALIZATION EXAMPLES

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What real growth looks like with personalization

  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue
  • +4.2% ARPU FROM PDP RECOMMENDATIONS
  • 118% increase in ARPU

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Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

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Key Capabilities

  • Experience OS
  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Email Personalization
  • Triggered Messages
  • Experience APIs
  • App Personalization
  • Predictive Targeting
  • AdaptML™ Deep Learning

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

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  • Conversion Rate Optimization
  • Shopping Cart Abandonment
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  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • eCommerce Segmentation
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
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