Differentiate the live commerce experience with personalized recommendations

Industry

eCommerce

Channel

Web

Impacted Pages

Sitewide

Experience Type

Recommendations

Implementation Effort

Low

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Who:

Innovative digital commerce retailer

Strategy:

To capitalize on the new and exciting opportunity of live stream shopping, this online retailer embedded live stream videos surrounded by personalized product recommendations onto its homepage to improve discovery and engagement.

Differentiate the live commerce experience with personalized recommendations Differentiate the live commerce experience with personalized recommendations
Hypothesis:

Live stream retail on channels such as YouTube, Facebook, and Instagram has seen massive popularity and adoption in recent years. However, these live streams often only include links to the set number of products highlighted in the video. Brands can, therefore, provide an even more differentiated component to these interactive experiences by adding multiple layers of personalized, AI-driven recommendations that ensure individual shoppers see products according to their unique affinity, historical purchases, and other important buying intent signals

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

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