Leveraging loyalty program data to tailor the user experience

Industry

eCommerce

Channel

Web

Impacted Pages

Sitewide

Experience Type

Notifications and Widgets

Implementation Effort

Low
Who:

A large cosmetics retailer

Strategy:

The beauty brand onboards CRM and loyalty program data into Dynamic Yield and uses this data to serve individualized communication around a member’s loyalty status, boosting engagement and reducing the bounce rate.

Leveraging loyalty program data to tailor the user experience Leveraging loyalty program data to tailor the user experience
Hypothesis:

Loyalty programs are often made up of tiers, determined by how much money a user spends with a retailer. These tiers represent different cohorts of users and necessitate the delivery of unique incentives, offers, benefits, and promotions to each. Therefore, segmenting audiences by loyalty status and tailoring communications accordingly is an effective way to boost engagement and deppen that customer’s loyalty. When crafting experiences for loyalty members, leverage the context of a user’s relationship with the brand to truly cater to their specific interests, needs, and preferences.