Creating a mobile-first navigation experience to drive discovery and purchases

Channel

Mobile Web

Impacted Pages

Sitewide

Experience Type

Dynamic Content

Implementation Effort

Medium

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Who:

One of the Netherlands’ popular women’s fashion retailers

Strategy:

To boost mobile sales, the retailer deployed a mobile-optimized scrolling navigation bar, which conserved its mobile real estate. Using an out-of-the-box template, the retailer designed an improved mobile navigation experience, allowing more content to surface.

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Creating a mobile-first navigation experience to drive discovery and purchases Creating a mobile-first navigation experience to drive discovery and purchases
Hypothesis:

On mobile, every pixel counts and marketers have limited space to craft engaging digital experiences. With a smaller screen size, product discovery becomes much more difficult, and optimizing for user behavior on mobile as opposed to serving experiences similar to desktop becomes critical. By introducing a scrolling navigation bar, brands can make it easier to find top categories, move between pages, and showcase more products throughout the site.

Templates that can be used to achieve this:

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