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Personalization Examples Personalization Examples Product Discovery

Email personalized recommendations to users who never purchased online

Industry

eCommerce

Channel

Email

Impacted Pages

Email

Experience Type

Dynamic Content, Recommendations

Implementation Effort

Low

Tags

Affinity-Based Personalization, Product Recommendation Strategies
Who:

Globally recognized furniture company

Strategy:

This company wanted to personalize emails for in-store buyers. To do this, they uploaded a feed of offline purchases with identified users to generate an affinity profile to each user. They then launched a campaign with content and recommendations personalized to these offline purchasers’ affinities, increasing the conversion of in-store to online purchases.

Email personalized recommendations to users who never purchased online Email personalized recommendations to users who never purchased online

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  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue
  • +4.2% ARPU FROM PDP RECOMMENDATIONS
  • 118% increase in ARPU

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Key Capabilities

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