Prompting notifications based on product demand, price, or availability

Industry

eCommerce

Channel

Mobile Web, Web

Impacted Pages

Product Pages

Experience Type

Notifications and Widgets

Implementation Effort

Low
Who:

One of Brazil’s largest fashion groups

Strategy:

In order to push visitors toward checkout, users are served a notification when viewing a product that is on sale for a limited time, low in stock, or in high demand, urging them to complete their purchase.

Prompting notifications based on product demand, price, or availability Prompting notifications based on product demand, price, or availability
Hypothesis:

The fear of missing out is real – shoppers are motivated to purchase when confronted with the knowledge that an item is only available or on sale for a limited time, low in stock, or in high demand. Brands can capitalize on this by incorporating demand messaging into their eCommerce strategy, highlighting important information to keep visitor’s in the loop. This can take shape in the form of product badges, notifications, push notifications, messaging, and more. In a reality where presenting a perfect value proposition isn’t always enough, grasping the psychology behind consumer decisions is key to driving sales and increasing conversions.

Templates that can be used to achieve this:

Your Dynamic Yield account comes preloaded with a rich library of personalization templates, so that you can launch personalization use-cases instantly without requiring any additional design and development effort.

Discover the Template Library