• Articles
  • Learning Paths
  • Rooted Personalization
  • Personalization Examples
  • Guides
  • Talks
  • Encyclopedia
  • Benchmarks

Sign up for the XP² newsletter

Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.

Thanks for
signing up!

  • en
    • English
    • Español
    • Deutsch
    • Français
    • 日本語
XP² Newsletter Open Nav

Sign up for the XP² newsletter

Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.

Thanks for
signing up!

Personalization Examples Personalization Examples Abandonment and Reengagement

Personalize email content based on browsing activity

Industry

Retail

Channel

Email

Impacted Pages

Email

Experience Type

Email Recommendations

Implementation Effort

Low

Tags

Email Optimization, Product Recommendation Strategies
Who:

Leading furniture retailer

Strategy:

A leading furniture retailer personalized email content for individuals based on each person’s browser history. The widget embedded in the email copy used data directly from the website to showcase items recently viewed, as well as recommended products, increasing the chances of cart recovery. By integrating the web browsing data into emails, this retailer ensured it maximized each touchpoint with its visitors — even if the visitors had no purchase history on file. Notably, this web browsing data updated the email widgets in real time, which meant that the most relevant products populated at the time of open, regardless of the time at which the email was sent.

Personalize email content based on browsing activity Personalize email content based on browsing activity
Hypothesis:

Personalized email content based on web browsing history increases the relevancy of emails for the individual. This in turn increases the chances of recovery and conversion.

More from our Inspiration Library

Abandonment and Reengagement

Notify users when a product they did not end up buying is available at a lower price

VIEW NOW
Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

VIEW NOW
Abandonment and Reengagement

Triggering emails to re-capture cart abandoners and drive them back to items in their cart

VIEW NOW
Abandonment and Reengagement

Display personalized recommendations when site visitors show signs of leaving

VIEW NOW
MORE PERSONALIZATION EXAMPLES

Receive a free consultation to identify the use cases optimized for your business

Request a Demo Now

What real growth looks like with personalization

  • +13.5% increase in grocery subscriptions
  • +8% uplift in AOV
  • 14% uplift in click rate with Experience Email
  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM

Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

Contact Sales Watch a product demo
  • gdpr icon
  • socii icon
  • ccpa icon
  • iso icon

Key Capabilities

  • Experience OS
  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Email Personalization
  • Triggered Messages
  • Experience APIs
  • App Personalization
  • Predictive Targeting
  • AdaptML™ Deep Learning

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

Why Dynamic Yield

  • Customer Success
  • Select Customers
  • Personalization Case Studies
  • Customer Videos
  • Dynamic Yield Reviews
  • GDPR & Data Privacy
  • Security
  • Compliance

Company

  • About Us
  • Events
  • Press
  • Blog
  • Contact
  • Become a Partner
  • Request Demo
  • We’re hiring!
Take your knowledge to exponential levels
  • Articles
  • Learning Paths
  • Rooted Personalization
  • Personalization Examples
  • Guides
  • Talks
  • Encyclopedia
  • Benchmarks
  • Recommended Guides:
  • Web Personalization
  • A/B Testing
  • Conversion Rate Optimization
  • Shopping Cart Abandonment
  • Product Recommendations
  • Omnichannel Retailing
  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • eCommerce Segmentation
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
  • Livestream Shopping
Mach logo
  • en
    • English
    • Español
    • Deutsch
    • Français
    • 日本語
Privacy Policy Terms of use ©All rights reserved.
  • LinkedIn
  • YouTube
  • Facebook
  • Twitter