Leading global retailer
A leading global retailer used CRM data to create unique, highly targeted 1:1 experiences with customers via email. With dynamic content variations, this brand was able to tailor images embedded in the email to contain an individual’s name and current loyalty points. A second recommendation widget embedded in the email below this image displayed products that only fell within the customer’s loyalty tier. This retailer was able to achieve a fully personalized email experience that responded in real-time to the customer’s loyalty status. Thousands of different email experiences were generated with a single send, minimizing the lift for the company but creating a stronger relationship with each individual. Ultimately, this strategy drove more awareness and use of the loyalty program, increasing recurring revenue per user over time.
A personalized email experience which features loyalty status and card membership, as well as targeted item recommendations, can encourage brand loyalty and sales.