A popular beauty retailer in the US
As product listing pages can be cumbersome to navigate, the brand used a deep learning algorithm to automatically generate the optimal sorting order of items across these pages.
This beauty brand found that 48% of its shoppers visit product listing pages. Recognizing the massive optimization opportunity, a deep learning-based Ranking engine was used to reorder the results of these pages, surfacing items each visitor was most likely to interact with next. Targeted across its most popular product listing pages, when compared against its native default sorting order, the personalized experiences led to a 29.7% uplift in revenue per user during the busy Black Friday / Cyber sales week.