Display personalized recommendations when site visitors show signs of leaving

Industry

Gaming

Channel

Mobile Web, Web

Impacted Pages

Sitewide

Implementation Effort

Low

No dependency on cookies

For users who have opted out, this use case can also be deployed without any dependency on cookies or personal data. Explore other use cases → More on cookieless personalization →
Who:

A large French online casino company

Strategy:

To combat site abandonment, the gaming company triggered exit-intent overlays featuring recommendations for content, games, or live streams of sports videos, recapturing users’ attention in the process.

Display personalized recommendations when site visitors show signs of leaving Display personalized recommendations when site visitors show signs of leaving
Hypothesis:

In order to grab a gamer’s attention, they must be able to find content, videos, and games that they want to interact with. If they don’t find anything that interests them, the likelihood of them looking elsewhere skyrockets. In order to keep them engaged, organizations must find creative ways to prevent abandonment. When a user signals they may leave the site, serving them personalized content using triggered overlays are bound to keep them onsite longer.