Reminding returning customer of where they had left off

Industry

eCommerce

Channel

Web

Impacted Pages

Sitewide

Experience Type

Overlays and Popups

Implementation Effort

Low
Who:

Coconut oil-based beauty brand

Strategy:

In order to increase revenue per user, the retailer identifies returning users and surfaces the product and category that the user has previously browsed.

Reminding returning customer of where they had left off Reminding returning customer of where they had left off
Hypothesis:

With endless distractions both online and off, users can sometimes lose track of their place after abandoning a site while shopping online. Helping users pick up where they left off is, therefore, a useful strategy for decreasing the time a user spends restarting the discovery experience, enabling returning visitors to more quickly find what they are looking for and get to checkout. It also does wonders in the way of creating a positive experience for the user.