• Articles
  • Learning Paths
  • Personalization Examples
  • Guides
  • Talks
  • Encyclopedia
  • Benchmarks

Sign up for the XP² newsletter

Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.

Thanks for
signing up!

  • en
    • English
    • Español
    • Deutsch
    • Français
    • 日本語
XP² Newsletter Open Nav

Sign up for the XP² newsletter

Join thousands of readers from Target, Citi, Spotify, Hulu, Google, Sephora, and other innovative brands who read our bi-weekly XP² newsletter, delivering educational content, research, and insights straight to your inbox
You may unsubscribe at any time. Visit our privacy policy to learn more about how we process your data and your rights as a data subject.

Thanks for
signing up!

Personalization Examples Personalization Examples Abandonment and Reengagement

Notify users when a product they did not end up buying is available at a lower price

Industry

eCommerce

Channel

Email

Impacted Pages

Email

Experience Type

Triggered Emails

Implementation Effort

Medium

Tags

Affinity-Based Personalization, Checkout Optimization, Product Recommendation Strategies
Who:

A leading footwear & accessories brand

Strategy:

To re-engage cart abandoners and encourage the completion of a sale, this retailer automatically triggers an email for shoppers who engaged with a product but did not buy, notifiying them that the item has been reduced in price.

Show this use case for:
Notify users when a product they did not end up buying is available at a lower price Notify users when a product they did not end up buying is available at a lower price
Hypothesis:

Recognizing customers may not be ready to buy unless the price is right, this retailer wanted to ensure that if money was, in fact, the reason why a shopper didn’t go through with a purchase, that they’d be the first to know when its price was reduced. Set up with a minimum threshold in mind and capped at a particular frequency, a price drop email campaign can recover lost sales while being mindful of profit margins.

More from our Inspiration Library

Abandonment and Reengagement

Sending time-based cart abandonment emails with recommendations

VIEW NOW
Abandonment and Reengagement

Triggering emails to re-capture cart abandoners and drive them back to items in their cart

VIEW NOW
Abandonment and Reengagement

Display personalized recommendations when site visitors show signs of leaving

VIEW NOW
Abandonment and Reengagement

Targeting users displaying exit intent with overlays featuring personalized travel recommendations

VIEW NOW
MORE PERSONALIZATION EXAMPLES

Receive a free consultation to identify the use cases optimized for your business

Request a Demo Now

What real growth looks like with personalization

  • Incremental average check size
  • Multi-million revenue driver
  • Uplifts in cart value and revenue
  • 89% increase in purchases
  • 25% increase in enrollments
  • Increased ROI from Email
  • 40% increase in RPM
  • 88% increase in revenue
  • +4.2% ARPU FROM PDP RECOMMENDATIONS
  • 118% increase in ARPU

Make hyper-personalization a reality

Transform simple customer transactions into enduring relationships and unlock a new horizon of growth

Contact Sales Watch a product demo
  • gdpr icon
  • ccpa icon
  • iso icon
  • iso icon

Key Capabilities

  • Experience OS
  • Customer Data Management
  • Personalization & Targeting
  • Product Recommendation Engine
  • A/B Testing & Optimization
  • Email Personalization
  • Triggered Messages
  • Experience APIs
  • App Personalization
  • Predictive Targeting
  • AdaptML™ Deep Learning

Industries

  • eCommerce
  • B2B eCommerce
  • Financial Services
  • Media
  • Gaming
  • Travel

Why Dynamic Yield

  • Customer Success
  • Select Customers
  • Personalization Case Studies
  • Customer Videos
  • Dynamic Yield Reviews
  • GDPR & Data Privacy
  • Security
  • Compliance

Company

  • About Us
  • Events
  • Press
  • Blog
  • Contact
  • Become a Partner
  • Request Demo
  • We’re hiring!
Take your knowledge to exponential levels
  • Articles
  • Learning Paths
  • Personalization Examples
  • Guides
  • Talks
  • Encyclopedia
  • Benchmarks
  • Recommended Guides:
  • Web Personalization
  • A/B Testing
  • Conversion Rate Optimization
  • Shopping Cart Abandonment
  • Product Recommendations
  • Omnichannel Retailing
  • eCommerce Conversion Rate Optimization
  • Personalization Statistics
  • eCommerce Segmentation
  • Checkout Optimization
  • eCommerce Personalization
  • Omnichannel Personalization
  • Shopping Cart Abandonment Rate
  • Livestream Shopping
Mach logo
  • en
    • English
    • Español
    • Deutsch
    • Français
    • 日本語
Privacy Policy Terms of use ©All rights reserved.
  • LinkedIn
  • YouTube
  • Facebook
  • Twitter